We are continuing our posts on different ideas for lawyer and law firm videos. We’ve already talked about answering client questions, bio videos, history of the firm and how to videos. Next, we are discussing three other topics that make for good law firm videos.
Driving Directions
This is one that our firm has had fun with. We have videos on our site showing people how to go from our office to the local courthouse. We sped up the video into a three or four minute video and show some different landmarks and where parking is located. Our clients have loved it. They can see exactly where they are going before they leave their home.
You could also easily do driving direction videos from major roads to your office(s) and post those videos on your “Contact Us” page. If people can’t find you it doesn’t matter how good of an attorney you are. Using videos to show clients how to get to you will help ensure clients are on time and will decrease the number of “no-shows.”
Tour of the Office
You know what it is like being in the dentist’s office. You sit in the waiting room and you dread even having to be there. Unfortunately, a lot of people feel the same way about coming to a lawyer’s office. Whether justified or not, people have anxiety about being in the lawyer’s office. Too often it is because they don’t know what they are going to be doing and don’t know what to expect. One way to help remove that anxiety is to show people exactly what they will be doing when they get to your office.
When someone opens the front door to your law office what will they see? Who is sitting at the front desk? What does the waiting room look like? Are they going to walk down a hall to get to your office? Does your office have a window view? Does your desk have pictures of your family sitting on top of it? Is your diploma hanging on the wall? People always have the most anxiety when they do something for the first time. If you can show them who and what they will be seeing when they walk through the front door for the first time they will have less anxiety and be more willing to show up for their appointment.
Testimonials
If you can get clients to give you a testimonial or review on video then that is gold! It’s one thing for you to tell clients that you are worth their money but it is rises to a whole new level when a client is able to tell others that you were worth every penny.
If you are able to get clients to give you a review on video make sure you get a waiver signed. You want to make sure you get written permission from the client to post it online.
We’ve already talked about a couple of good ways lawyers could use videos to benefit their online presence as well as their clients. We’re going to continue that trend by discussing a couple other ways online videos can help you and your law firm. History of Firm Similar to your personal bio video, having a…
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Earlier, in this series of video ideas for lawyers, we discussed answering clients’ questions in videos. Now, we are going to move to another topic that attorneys can create videos for. Let’s talk about how lawyers can use videos to introduce themselves to current or potential clients. Bio Videos One of the most popular sections…
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When thinking about putting together your online video it is important to think first and foremost about what topics you will be doing your videos on. As any marketer worth their salt will tell you, content is king. If you do videos on topics people don’t care about it doesn’t matter how well made they…
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It’s early September and that signals the start of new careers for a lot of recent law school graduates. In North Carolina the bar exam results went out a couple weekends ago. With the results in hand, many recent grads are looking for the next step in their career paths. A few will choose to…
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Um…whoa! Yeah, it’s been a long time since I’ve even thought about blogging. I’ve been a little busy putting together our new business website for Duncan Law. Now its up and running smoothly I’m hoping to start being able to hammer out some more blog posts. One of the new areas I would like to…
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The following information was presented at a CLE on March 8, 2010 that I moderated called “How to Start a Solo / Small Practice in the 21st Century”. I presented a portion of the CLE titled “30 Websites to Kick Start Your Law Practice”. These sites are a good way for attorneys who are starting…
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I’m a huge music fan. My taste in music shot wide open when I discovered Napster back in its heyday. I became a fan of music – not just a particular genre. Over the last several years its been tough to find, in my opinion, good music. A week ago I was watching the “Hope…
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Tonight Melissa and I were talking about how many people on Facebook have used childhood pictures as their Facebook profile picture. We weren’t sure if there was a particular reason for doing so and, if there is, we don’t know about it. However, it got me thinking about something that EVERYONE should do. A little…
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In the last two weeks The Tonight Show with Conan O’Brien has taken a big hit. NBC announced that they were going to end Leno’s 10:00 p.m. show and move him back to 11:35. This caused Conan to more or less quit. So now what? It looks like January 22, 2010 will be Conan’s last…
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